The Red & Black is a 501c3 nonprofit. Please consider a one-time gift or become a monthly supporter. Cancel anytime. From hearing the name inside the store to being called out while on errands and in grocery stores, Jill Furman, owner and operator of Margo Metaphysical, is commonly and incorrectly referred to as “Margo.” But she doesn’t mind, it just means they met her on a whim while she was working. After sleeping in, at 10:30 a.m., Furman arrives at her storefront on Clayton Street with her 2-year-old golden retriever, Luna. Paperwork, bills, emails and around 11 a.m., helping customers whether they’re looking for something in particular or just wanting to chat. Since 2002, Margo Metaphysical has served the community in downtown Athens, Georgia, and beyond. Furman hasn’t always lived in Athens; in fact, it wasn’t until after having her children and wanting to raise them in “a calmer, less materialistic, less cutthroat environment” that she considered moving away from Miami, Florida. So, she made a list of college towns, visiting each one and settling on Athens. After moving to the Classic City, she also pivoted in her career, going from a teacher to all-in on a wholesale amber business she previously started with her husband called Amber Dreams. Part of the job involved attending gem and mineral shows and meeting dealers. From Africans selling Congolese statues and malachite to Pakistanis selling onyx, Furman was impassioned by the interactions. “I was like, wait a…
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