budget-planning dashboard for the Coweta-Fayette EMC subsidiary NEWNAN, Ga. – August 19, 2026 – True Natural Gas (TNG), the retail natural gas subsidiary of Coweta-Fayette EMC, has partnered with the Georgia Institute of Technology’s Master of Science in Analytics program on an applied research project that brings advanced marketing science to the local cooperative family. Working through Georgia Tech’s Applied Analytics Practicum, graduate student and Peachtree City business owner Joe Domaleski built a Bayesian marketing mix model for TNG using Google’s open-source Meridian framework, along with an interactive dashboard that lets the TNG team explore how different marketing budget scenarios affect customer growth. “Projects like this are exactly what the practicum is designed to do: put our students’ analytics skills to work on real problems for real organizations, where the results matter,” said Dr. Joel Sokol, director of Georgia Tech’s Master of Science in Analytics program. “Our students produce results that organizations can actually use, and everyone wins.” “Engaging with the Georgia Tech community was a natural fit for us, and as an alumnus it was especially rewarding,” said Chris Stephens, CEO of Coweta-Fayette EMC and True Natural Gas and a 1991 Georgia Tech graduate. “This was a mutually beneficial partnership: Joe gained a substantial real-world project, and our organization and our customers gained insight into how our marketing works hardest…
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