The Red & Black is a 501c3 nonprofit. Please consider a one-time gift or become a monthly supporter. Cancel anytime. College comes with countless events, from football games and Greek life events to club banquets and concerts, and with them comes the ever-important decision of what to wear. With so many occasions to dress for, college students are constantly searching for new outfits, an expense that can add up quickly. Social Closet, a new clothing rental storefront in Athens, aims to address this problem by offering students an alternative to purchasing new clothes for every event. Dori Jones and Meredith Waddell, co-owners of Social Closet and both University of Georgia graduates from Columbus, Georgia, saw this issue firsthand with their own college-aged daughters and decided to open the business. “We just thought it would be a great idea to offer a rental business and something new in Athens that was not there,” Jones said. “Our concept is a little different because we are not a shared closet. Every item is new that comes to Social Closet, and [we] offer the girls in Athens a place where they can come and try it on before they rent it.” Unlike rental services that rely on individuals sharing their personal wardrobes, Social Closet sources its inventory primarily through wholesale accounts. Customers can browse available inventory on the store's website and rent items for either three or five days, choosing between shipping and in-store pickup. They can also visit the…
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